Apple Improves iMAC

This is the week when Microsoft finally starts selling Windows 7, its much-improved successor to the disappointing Vista version of Windows. PC makers, who have suffered from Vista's poor reputation, will begin touting models that come with Windows 7, which I praised in a detailed review earlier this month. But Microsoft's historic rival, Apple, isn't sitting still. After releasing its own new operating system, Snow Leopard, in August, Apple this week is rolling out new versions of two of the best- known Macs: its iconic all-in-one iMac desktop, and its least-expensive laptop, the MacBook. Though both new Macs sport important improvements, they are evolutionary, not revolutionary, and neither follows the industry trend toward bargain-basement prices. The MacBook is still $999, and the iMac still starts at $1,199, though the company is giving users more power and features at those same price points. You can pay much less for laptops and desktops from competitors like Dell and Hewlett-Packard. The new $999, 13" MacBook now includes most of the key features of the similar-sized MacBook Pro, which costs $200 more. These include a large multitouch trackpad, significantly enhanced battery life, and a brighter screen. Despite its lower price, the lowly MacBook comes with a 56% larger hard disk (250 gigabytes versus 160) than the Pro model.